In 1987, while working in their sewing wholesale business in Sydney, Australia, the Castley family had a great idea, and decided to develop their own brand of haberdashery and sewing notions. They gave it the catchy name of Hemline and launched with just 80 POPULAR SEWING ACCESSORIES AND NOTIONS, to the Australian market.
This small range quickly became very popular, because it had top quality products, and its striking new presentation caught everyone’s eye. From the beginning, the now famous pink card appealed to a wide cross-section of consumers with its fresh and attractive look, and everyone welcomed the inclusion of better product information and more detailed instructions.
Soon, the Hemline brand’s success in Australia began to attract the attention of companies in other countries, and in 1993, the Castley family decided to establish a supply base in Hong Kong under the management of Simon Castley to help them send Hemline around the world. That Hong Kong factory now employs over 100 people, and has expanded into bigger premises – several times!
And, what’s more, it is Simon’s experience which still guides the company today.
Since that time, Hemline has continued to go from strength to strength, with steady growth and great international success. Part of the growth included opening a massive 300 staff packaging plant in Southern China.
The small range of 80 products has expanded to become one of the largest in the world, and the Hemline brand now contains more than 1,000 sewing and craft essentials.
The brand has spread worldwide, with national distributors supplying Hemline globally.
After no more than 25 years, Hemline has become the best known and one of the most recognised haberdashery and notions name in the world!
* Please note that the Hemline range is sold in France under the “Couture Loisirs” brand and in New Zealand as “Trendy Trims”
Hemline products are assembled and packaged in our own factory with our exclusive FIVE STAR Quality Control system. Today, Hemline can be found in 30,000 stores around the world.